Tata Steel zooms in on SMEs to power growth next fiscal


Tata Steel will be customized products of small and medium-sized enterprises (SMEs) in the next financial year the additional revenue of about 500 billion rupees. In the line-of-business, TV Narendran, vice president (flat products), Tata Iron and Steel Company, said a recent study by the company found that the local SME Service and largely untapped. "We recently launched Tata Astrum, hot-rolled products, which will largely meet the SME segment, and we intend to sell 10,000 tons next fiscal Astrum brand, which will give us Rs 4,000 to Rs 5,000 crore in revenue, "he said, the company will soon commission an additional capacity of 1.6 million tons in Jamshedpur SMEs in West Bengal, the size of the hot-rolled products in the domestic market is pegged at 600 million tones per year. Tata Steel plans to capture 18% of this market next fiscal. Hot rolled coil is widely used in the automotive and white goods industry. Tata Steel has appointed the company authorized service center to tie it at 42 authorized distributors. The material will be available at the service center according to customer requirements processing and distributors from different areas, including beverages, paint, cement, he said. Astrum range of products will be used in the automotive, earth-moving equipment, rail, manufacturing, construction and industrial machinery segment. Tata Steel plans ready to use high-quality hot-rolled products to attract small and medium enterprises. Small companies their steel trader in the unorganized sector and other large-scale iron and steel enterprises only focus on old-orders. SME traders and local producers is mainly dependent on the size of their orders, does not meet the launch of Astrum, we want to assure them quality products, the best time (cycle) we want to Next the two prosecutors sales of about 200 million tonnes, "he said. Tata Iron and Steel Company is confident that the SME sector will bear the premium will be charged, the use of raw materials for its products brand, will not only reduce the risk of customers, but will also reduce the cost of 30% -40%, in the long run, Narendran. Some of Tata Steel brands include Tata Tiscon (rebars), Tata Shaktee (roofing sheets), Tata Steelium (cold rolled sheets), Tata Galvano (galvanized sheets), Tata Structura (hollow sections), Tata Bearings (bearings) and Tata Agrico (agricultural implements). "The worst may be the needs of the steel industry; we expect the recovery with RBI cutting the interest rates of the major banks, leading to the improvement of liquidity. Traditionally, January-June is considered to be a busy season for steel industry." said Narendran.


<>Tata Steel zooms in on SMEs to power growth next fiscal

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