LG electronics said that profit fell 34% in the third quarter, because it is the price, and spend more marketing carved out of a high-end smartphone market share.
LG reported on Thursday, July, September net income of 108.5 billion won ($1.03 million) in 164.5 billion han compared to the same period last year. Analysts predict 197.6 billion han, according to the financial data provider FactSet.
The results show that tried to break into the high-end smartphone market is mainly composed of samsung and apple mobile phone manufacturers are facing challenges.
Samsung electronics Co. and apple harvest by 98%, from April to June quarter of the global smartphone sales profits, according to a study in counterpoint, leaving only 2% scrap from other manufacturers.
LG blamed higher marketing costs, to promote its G2 smartphones and fierce competition, forcing it to lower the price. 79.7 billion won its mobile phone business, though sales 12 million smartphones. It is the earliest in five quarters, LG mobile communication business immediately into the red.
Quarter sales rose 5% to 13.9 trillion won ($12.5 billion). Operating profit rose 27% to 21.78 billion yuan.